Era77 Privacy Policy

This Privacy Policy ("Policy") describes how Era77 ("we", "us", "the Platform") collects, uses, stores, and discloses personal data relating to users ("you", "User", "Player") of the Era77 online casino and sports betting platform, accessible at era77.casa.

Era77 operates primarily in the Malaysian market, serving players across Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and other locations throughout the country. We are committed to handling all personal data responsibly, transparently, and in accordance with applicable data protection principles.

This Policy applies to all data collected through the Era77 website, mobile applications, live chat support interactions, email correspondence, and any other channel through which you interact with Era77. It should be read in conjunction with our Terms & Conditions and Responsible Gambling Policy.

For clarity and consistency, the following definitions apply throughout this Policy:

Era77 collects personal data through three primary channels: information you provide directly, information generated automatically through your use of the platform, and information received from authorised third-party service providers.

Era77 processes your personal data only where we have a valid legal basis for doing so. The legal bases upon which we rely are as follows:

• Contractual Necessity: Processing required to perform our obligations to you under the Era77 Terms & Conditions — including account creation, transaction processing, KYC verification, and the settlement of bets and withdrawals.
• Legal Obligation: Processing required to comply with applicable anti-money laundering (AML) regulations, age verification requirements, and financial record-keeping obligations.
• Legitimate Interests: Processing for fraud prevention, security monitoring, platform analytics, and responsible gambling compliance — provided our legitimate interests are not overridden by your fundamental rights and freedoms.
• Consent: Where required, and where no other legal basis applies — for example, the use of non-essential cookies or direct marketing communications. Consent may be withdrawn at any time without affecting prior processing.

Where Era77 processes Special Category Data (such as health information submitted in connection with a responsible gambling self-exclusion request), processing is based on explicit consent or on substantial public interest grounds, specifically the prevention of harm from problem gambling.

Era77 uses the personal data we collect for the following specific and documented purposes:

• Account Management: Creating and maintaining your player account, verifying your identity, processing deposits and withdrawals, and enforcing our Terms & Conditions.
• Transaction Processing: Facilitating payments via Malaysian e-wallets, FPX, DuitNow, and direct banking, and maintaining accurate financial records of all account activity.
• Regulatory Compliance: Meeting our KYC, AML, and age verification obligations, including sharing data with compliance service providers where required by law.
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent activity, account takeovers, and money laundering, including automated monitoring of gameplay and transaction patterns.
• Customer Support: Responding to support requests, complaints, and disputes submitted via live chat, email, or other channels.
• Responsible Gambling: Monitoring gameplay patterns for indicators of problem gambling behaviour, administering self-exclusion and deposit limit tools, and ensuring compliance with the 21+ age restriction.
• Platform Improvement: Using aggregated and anonymised analytics data to improve the Era77 platform experience, game offerings, and user interface.
• Communications: Sending account-related notifications, security alerts, and — where you have given consent — promotional communications about Era77 bonuses and offers.

Era77 does not sell your personal data to third parties. We share personal data only in the following limited and defined circumstances:

• Payment Service Providers: Processors handling deposit and withdrawal transactions (e.g., DuitNow gateway operators, FPX facilitators, cryptocurrency custodians) receive the minimum data necessary to complete each transaction.
• Identity Verification Providers: Third-party KYC service providers that verify identity documents and conduct AML screening on our behalf. These providers operate under strict data processing agreements.
• Game Content Providers: Licensed international game studios that supply casino games and sports data feeds receive session-level technical data necessary to deliver gameplay. These providers do not receive personally identifiable information beyond what is required for game certification and fairness auditing.
• Regulatory & Law Enforcement Authorities: Where required by applicable law, court order, or the lawful direction of a regulatory authority, Era77 will disclose personal data. We will notify you of such disclosure where legally permitted to do so.
• Professional Advisors: Legal counsel, auditors, and compliance consultants who are bound by professional confidentiality obligations and only process data as required for their professional engagement.

All third-party processors are required to maintain appropriate technical and organisational security measures and are prohibited from using your personal data for any purpose other than the specific service they are engaged to provide.

Era77 retains personal data only for as long as is necessary for the purposes for which it was collected, subject to applicable legal and regulatory retention obligations. The following retention periods generally apply:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised or aggregated data may be retained indefinitely for statistical and analytical purposes.

Era77 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit TLS encryption for all data in transit between your device and Era77 servers.
• Encryption at rest for all stored personal data and KYC documentation.
• Two-factor authentication (2FA) options available to all registered users.
• Role-based access controls limiting staff access to personal data on a strict need-to-know basis.
• Regular penetration testing and vulnerability assessments conducted by qualified security professionals.
• Intrusion detection and monitoring systems operating continuously across all platform infrastructure.
• Secure data centre facilities with physical access controls and redundant backup systems.

Era77 uses cookies and similar tracking technologies to operate and improve the platform. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for the platform to function, including session management, authentication, and security. These cannot be disabled without affecting core functionality.
• Functional Cookies: Store your preferences such as language selection (e.g., English), interface settings, and previously viewed game categories to personalise your experience.
• Performance & Analytics Cookies: Collect aggregated, anonymised data about how Users interact with the Platform, helping us identify areas for improvement. No personally identifiable information is transmitted through these cookies.

You may manage cookie preferences through your browser settings. Please note that disabling certain categories of cookies may affect the functionality of the Era77 platform. Most browsers allow you to refuse, accept, or delete cookies — consult your browser's help documentation for instructions.

Era77's services are strictly available to individuals aged 21 years and above. Era77 does not knowingly collect, process, or retain personal data belonging to individuals under the age of 21.

Age verification is a mandatory step in our KYC process. All accounts are subject to verification, and accounts found to be operated by individuals under 21 will be immediately suspended, with all associated data handled in accordance with applicable law. Deposits will be refunded and any winnings will be forfeited.

If you believe that Era77 has inadvertently collected data from an individual under the age of 21, please contact us immediately at [email protected] so that we may take appropriate action without delay.

As an Era77 User, you hold the following rights with respect to your personal data. To exercise any of these rights, submit a request to our support team via live chat or email. We will respond within a reasonable timeframe, and in any event within 30 days of receipt.

Era77 may transfer personal data to third-party service providers located outside of Malaysia in the course of providing our services — for example, to KYC verification platforms, payment processors, or game studio technical systems located in other jurisdictions.

Where such transfers occur, Era77 ensures that appropriate safeguards are in place, including contractual obligations on the recipient to maintain data security and confidentiality standards that are no less protective than those set out in this Policy.

By using Era77 and accepting this Policy, you acknowledge and consent to the transfer of your personal data to jurisdictions that may have different data protection frameworks than Malaysia, where necessary for the performance of our services.

Era77 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data processing practices, legal obligations, or platform features. Material changes will be communicated to registered Users via email or a prominent notice on the platform prior to the changes taking effect.

The "Last Updated" date at the top of this document indicates when the most recent revision was made. Continued use of the Era77 platform following publication of an amended Policy constitutes acceptance of the revised terms. We encourage you to review this page periodically.

If you have any questions, concerns, or requests relating to this Privacy Policy or Era77's data processing practices, please contact our team through any of the following channels:

Era77 is committed to resolving all privacy-related concerns fairly and promptly. If you are not satisfied with our response to a complaint, you may have the right to escalate the matter to an appropriate regulatory authority in your jurisdiction.